by Shierley Biagi
Year Published: 2007
Media/Impact offers a clear, engaging introduction to the mass media “business”—books, newspapers, magazines, radio, TV, movies, recordings, and the internet—and the support industries (advertising, public relations) as well. WorldCat+3libraryconnect.iie.ac.za+3WorldCat+3
The book also explores how media operate within legal, ethical, political, social, cultural, technological, and global frameworks; how media change over time; and their effects on individuals and society.
